Will a culture so tied to alcohol switch allegiance once recreational cannabis is readily and legally available?
A recent study out of the University of Connecticut looked at alcohol sales in jurisdictions with medical marijuana, and found the two substances to be substitutes, with monthly booze sales falling 13%.
A 2016 Deloitte study predicted some alcohol consumers will migrate to legal recreational marijuana.
Dan Malleck, associate professor in Health Sciences at Brock University, said the U.S. study looked at medical marijuana, and the findings suggest that people are switching if they’re using alcohol to self-medicate for conditions like stress.
However, societies have been developing symbols around alcohol consumption for thousands of years, he said.
”So raising a glass or buying rounds, or things like that, are just not something that has a parallel within cannabis consumption,” Malleck said. “Cannabis is about sharing the joint or sitting around in a room smoking and talking. It’s got it’s own culture with it and, I think, that is partly because of the way it’s consumed and partly because of the I guess surreptitiousness around how it had to be consumed under prohibition.
“But I don’t think that we will see it replacing like ‘raising a glass.’”
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SOURCE: Artuso, A. (2017, December 17). Toronto Sun. Will people forsake booze for legal weed? Retrieved from http://torontosun.com/news/provincial/bottoms-or-bongs-up